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With a background spanning multiple continents and sectors, it is no surprise that Nainy guides our brand mission. An accomplished speaker, her original creative works inspire many—within and outside the industry.
In pop culture, many know avatars as the giant blue beings from Pandora, or as Aang the young (112-year-old) boy frozen in ice who must master the four elements. But avatars have existed long before these stories were created. In fact, many millenniums ago.
The word "avatar" comes from Sanskrit and translates to the embodiment of a powerful being or god in a different form. In Hindu tales, the best-known avatar is Vishnu, who takes human form to restore righteousness.
Some people translate "avatar" as "incarnation"—this theme appears in the animated TV series Avatar: The Last Airbender—but they're different. "Incarnation" suggests being born in flesh, but the term "avatar" suggests a mythical form. In Hinduism, avatars represent spiritual perfection and noble goals.
But since its Hindu origins, the term avatar has expanded and grown in its interpretations, taking various forms in popular culture. During the development of digital chat forums, they became a name for the icons we create online to identify ourselves. Very much like Hindu interpretations, taking a mythical form, albeit just for the earthly purpose of chats. But it did catch on.
Soon after, it popped up in games. Avatars allowed us to transform as deities were once said to have— this time in an online world. In gaming, avatars now commonly refer to the characters we put ourselves into. The British online game pioneer Richard Bartle has been researching the topic since the mid-1980s and points out the following: “Many people who write about avatars actually mean characters, but they don't understand the difference. Avatars are puppets, characters are simulacra. However, neither avatars nor characters are people. They still have something to do with the absorptive power of online worlds. There is a level of immersion that goes even deeper than the character: the role.”
Playing as avatars offers a unique form of freedom for children, allowing them to explore identities and worlds without the constraints of the physical realm. This playful immersion can foster creativity, enhance problem-solving skills, and boost confidence as they navigate through various scenarios and interact with...
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